Samoon is more than fashion, it's a lifestyle! This brand stands for casual, cool curvy fashion – always with a touch of femininity. They are all about body positivity, enjoying life, confidence, and coolness. With lots of courage, passion and love, they keep creating new favourite pieces which help you express your love of life.

Their fashion is casual, but also courageous and elegant. They aim to empower women to put faith in themselves and enjoy life through fashion. Making fashion for women that feel confident in their curves and want to show them off in the latest trends – "because I’m happy with me!"