Celebrating With Eileen Fisher

March 07, 2017

This spring, we are proud to celebrate 25 years of fashion evolution in the plus size market. In retrospect, when I remember back to when we opened our first store in Bayview Village, what I recall most is how difficult it was to not only choose from what was available in plus sizes, but having to limit ourselves to style and quality as well. It never seemed fair, and I wanted better for our women who were happy at that point just to have a designer destination of their own. It’s been a gradual climb, but we can truly say that we have achieved “fashion equality”. Now we have stores full of fabulous labels from across the globe, we carry the on-trend fashions and styles that make sense, and our clothes have value as investment pieces that go from season-to-season seamlessly.

Take Eileen Fisher, for example. We began our relationship with Eileen Fisher back when they first launched their plus size range, and from the very beginning, it was a total love affair with our customers. They loved the natural fabrics, the comfort and style, the ease of care, and the ability to build and add pieces to their wardrobe that would stand the test of time. So it stands to reason that we would begin our 25th anniversary celebration with what has become one of your favourite labels at Toni Plus… and to do that, we have a must-see brand new collection that has just arrived in our stores.

Eileen Fisher proudly congratulates Toni Plus on 25 years of fashion with a special offer for you. From now until March 22, 2017 receive a $25 Eileen Fisher savings card for every Eileen Fisher purchase of $200 or more redeemable from April 1 to April 30 on a minimum Eileen Fisher purchase of $150 per card.*

*All amounts before taxes. Eileen Fisher Savings card are earned on purchases between March 3 to March 22, 2017.

This collection offers two distinct colour ways—you can go soft, or you can go strong! Grounded with a sophisticated graphite, the powder tee and cardigan are soft and pretty, while the electric blue and pop of bold yellow are bright and strong. It’s all about choice!

As always, Eileen Fisher is known for her signature iconic weekend pieces: the perfect boyfriend jean, the easy striped tee and the linen shirt that can combo as a jacket—the ideal luxe leisurewear!

Then in the dressier mode, more signature items by Eileen Fisher, including her lightweight airy cardigan, along with modern silhouettes in the ribbed open throw and modified kimono jacket.

This is the view from our Bayview Village store, which has seen the most evolution over the years! With last year’s renovation, we’ve definitely come a long way, ladies! But times keep changing, and we continue to search, innovate and improve Toni Plus to be able to provide the best fashions the world has to offer.

We love what we do, and “Our Passion is Plus Size Fashions. It’s all we do” is still our motto! We thank all our loyal customers, past and present, who have taken this journey with us, and allow us to feel like we have made a difference and helped change attitudes and opinions on what beauty is really all about. We see many beautiful women every day who shop in our stores! We dedicate this season to all of you!

—Toni Tiraborelli